Ahmed Mashhour joins BSEEN as GM Egypt, enhancing BSEEN's market penetration in the MENA region.

As part of its continued efforts to increase its market presence and penetration in the Middle East and North Africa ("MENA") region, BSEEN is pleased to announce that Ahmed Mashhour has joined as General Manager - Egypt.

Following BSEEN's successful launch in various countries across EMEA and APAC regions, Ahmed presence in Egypt will enhance BSEEN International's active presence in the MENA region. Ahmed will be responsible for the promotion and marketing of Adobe Enterprise solutions and the marketing and sales of other BSEEN distributed products solutions that bring added value to the Adobe Enterprise solution offerings, these range from enterprise security, backup and disaster recovery, CRM/ERP adaptation, to professional services including training, project management, consultancy, maintenance and support. Ahmed will initially target a number of high growth sectors in Egypt, including e Government, education and financial services.

Ahmed commenced his career as the General Manager of Egyptian Consulting and Trading (ECTRA), Cairo, in 2000, where he was responsible for the marketing, sales, business development and the management of Special Projects of Deutz Engines and spare parts. In 2005 he was appointed Managing Director of Prime Engineering and Consulting, Cairo, responsible for sales of complete Generator Units and the management of Prime-IT, a former reseller of BSEEN and Adobe Enterprise solutions. Ahmed is also a member of the Egyptian Junior Businessmen and of the German Arab Chamber of Industry and Commerce.

"I am delighted to join the BSEEN family, and am most honoured to be able to strengthen and enhance BSEEN's market entry and expansion efforts in Egypt", says Ahmed. "BSEEN's successful outsourcing business model of bringing leading edge technologies proven in home markets to the international market place through a managed reseller infrastructure, presents a very exciting opportunity. I have complete confidence in the current BSEEN portfolio, and will be dedicating my full efforts and attention in replicating BSEEN's business success in Egypt".

"We are honoured to have Ahmed to spearhead BSEEN's market penetration in Egypt, based on his extensive exposure and demonstrated track record in management and business development in Egypt", says Azita Nader, CEO of BSEEN International. "As Authorized Distributor for Adobe Enterprise solutions in the MENA region, we believe the Egypt marketplace will be growing at a phenomenal rate due to strong pent-up demand for forms automation and related document process management solutions".

About BSEEN International :
BSEEN International Organization Ltd. is a global consulting and services company that is uniquely positioned to deliver high impact ICT solutions that meet the business objectives of financial, Banking, Education, Oil & Gas organisations and e-Government requirements.
BSEEN helps its clients to obtain the best solutions through its managed family of region-focused Strategic Partners with industry expertise. It has a strong Board of Advisors who are influential business and government leaders that have built and managed large enterprise and e-government services.
BSEEN has partners around the Globe with varying specialisations, including: training delivery specialists, IT service delivery partners and IT reseller and integrators.
This global network allows BSEEN to provide its customers with the best in breed ICT solutions and services, thereby ensuring the success of the projects, and maximising the benefits from the ICT infrastructure for the client.
In the Middle-East, BSEEN has operations in Egypt, Kuwait, Qatar and UAE. BSEEN also has a strong network of resellers across the entire region.



For further information on this Press Release, contact :
Patrick Gien ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Phone: +44 (870) 762 0318