London, UK

BSEEN International Organization Ltd (“BSEEN”) has announced that Diyar United Company (DUC), which already has successfully deployed BSEEN’s enterprise solutions in Kuwait, will operate a new division, BSEEN International Kuwait (BSIK). This division, under the leadership of Amin Al Haddad, acting as General Manager of BSEEN’s operations in Kuwait, will help BSEEN’s business goals by fostering the development of cutting edge IT initiatives as well as assuming responsibility of BSEEN’s partners in Kuwait. This appointment is a further step in BSEEN’s strategic plan to ensure a BSEEN local presence in all the ME markets..

Mr. Al Haddad leads a team of highly qualified technical and sales professionals experienced in the marketing and deployment of BSEEN solutions to assist the BSEEN partners in Kuwait with the mammoth task head. This team will be ensuring the expansion of BSEEN’s penetration in the Kuwait market and will be measured against the BSEEN regional business plan. The team will also be supporting BSEEN partners on pre sales and technical issues. Mr. Al Haddad leads a team of highly qualified technical and sales professionals experienced in the marketing and deployment of BSEEN solutions to assist the BSEEN partners in Kuwait with the mammoth task head. This team will be ensuring the expansion of BSEEN’s penetration in the Kuwait market and will be measured against the BSEEN regional business plan. The team will also be supporting BSEEN partners on pre sales and technical issues.

Said Azita Nader, CEO and Chairperson of BSEEN: "Amin Al Haddad brings to the BSEEN team almost 20 years of project and program management gained through the successful deployment of many large projects in the Kuwaiti government, oil and gas companies, financial institutions and security related bodies. His vast local experience will be put at the disposal of BSEEN partners and customers in order to ensure a more efficient, cost effective and on-time deployment of their projects using BSEEN’s leading edge IT solutions."

Amin Al Haddad said: "We will be using our new relationship with BSEEN in order to expand the deployment of BSEEN solutions within the e-Government and the Oil and Gas sectors. We will concentrate on helping the BSEEN partners to deploy solutions that will speed-up and ease the flow of information between the general public, government ministries and the large conglomerates. The solutions will allow the ministries and the public to exchange information in a secure and ordered manner, replacing much of the paper with electronic forms thus supporting the government’s ’Green World’ initiatives. The projects will be based on Adobe’s leading enterprise technologies and other cutting edge IT solutions. We look forward to helping Kuwait become a regional and world leader in e-Government initiatives."

Azita Nader also said: "The Middle East including Kuwait, are still in the infancy of deploying the new technologies to help streamline and improve their business processes. I see this as an exciting opportunity for the BSEEN team to bring our experience and knowledge in deploying BSEEN’s cutting edge IT products, from selected leading IT developers, to the benefit of the businesses, government and citizens of Kuwait. Amin Al Haddad, with his extensive 'hands-on' experience in IT solution deployment will help further entrench BSEEN and our technology providers in the Kuwait marketplace. We welcome him with open arms and know that he will be successful in fulfilling our mission and targets."

About BSEEN International :
BSEEN International Organization Ltd. is a global consulting and services company that is uniquely positioned to deliver high impact ICT solutions that meet the business objectives of financial, Banking, Education, Oil & Gas organisations and e-Government requirements.
BSEEN helps its clients to obtain the best solutions through its managed family of region-focused Strategic Partners with industry expertise. It has a strong Board of Advisors who are influential business and government leaders that have built and managed large enterprise and e-government services.
BSEEN has partners around the Globe with varying specialisations, including: training delivery specialists, IT service delivery partners and IT reseller and integrators.
This global network allows BSEEN to provide its customers with the best in breed ICT solutions and services, thereby ensuring the success of the projects, and maximising the benefits from the ICT infrastructure for the client.
In the Middle-East, BSEEN has operations in Egypt, Kuwait, Qatar and UAE. BSEEN also has a strong network of resellers across the entire region.


About Diyar United Company :
Diyar United Company (DUC) was founded in 1980 in Kuwait. With almost three decades of presence in the Middle East, Diyar United Company has established itself as a leading Information and Communication Technology company with vast experience that spans across numerous and diverse segments. Diyar is known for providing the most innovative information and communication technology solutions and services, thus branding itself as a regional company with a global perspective.
Diyar believes that market leadership is earned through strong customer partnership built on trust and respect, thus Diyar adopts a client focused strategy to build long term "value-based" ionships with clients and alliance partners.
With over 600 employees, we offer a range of expertise to help clients re-engineer and reinvent their business to gain a competitive advantage in an ever transforming market place.
For more information on DUC please visit www.diyarme.com.
Contact for DUC:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Phone: +965 24378000



For further information on this Press Release, contact :
Patrick Gien ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Phone: +44 (870) 762 0318